Scott Kober MBA is the Managing Partner of Excalibur Medical Education, which launched in January 2021. He has more than two decades of experience designing and developing content for CME activities and provides high-quality innovative education for today's healthcare providers. In this episode, Scott underscores the different aspects writers need to think about when developing medical content, especially if they do not have a medical or science background. Scott also shares some of his tried and true tips on how to create engaging medical pieces that are simple and easy to understand.
“What does it all mean? This can be challenging because we are not health care professionals, we’re not the ones seeing these patients. So we have to take our best guess and work with our faculty.”
“Make your materials interesting. No one wants to sit through the monotony of study and data. You got to figure out a way to translate the information in a way that’s going to resonate with people.”
“If you can be entertaining and still get your message across, that’s going to be the perfect way to do it. However, it doesn’t come naturally to a lot of people.”
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Anna Codina
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